Runners and spectators enjoyed the digital possibilities at the Telenor CPH Marathon

29. maj 2017   |   Sparta Athletic  |  Flere pressemeddelelser

The Telenor Copenhagen Marathon has set a goal of becoming the world's best digital marathon experience, with the 2017 edition posing high levels of digital traffic, there was a strong indication that that goal can be reached.

During the festivities over 60,000 photos were taken and shown over 2 million times; there were 38,000 active app users and an overwhelming interest in uploading images and videos to social media.

These are some of the digital numbers from last Sunday Telenor Copenhagen Marathon, which has a clear ambition to be the world's best digital experience for marathon events.

The race offered a vast number of digital options for the benefit of both spectators and who were eager to take advantage of them. One of the new digital initiatives was the ability to watch live photos and live videos of runners from four live zones on the course, which was a very popular feature. 

"Our digital features have been very popular, and so we will continue forward. This year, more than 60,000 photos were taken during the marathon, and we can see that there was also fierce activity on our website, app, and interactive course map, with 215,000 users active during the race, of which 170,000 were watching the live stream," said Dorte Vibjerg, Director of Sparta.


Important to document the victory on SoMe

The massive user influx created extra demands on the network. Foreseeing the heavy traffic, Telenor set up a 22-meter-high mobile mast to service all spectators and runners. In the start and finish area, everyone could easily enjoy the new features provided by the marathon app, such as live streaming from the course while the race unfolded through the city, and video diplomas for the runners. All this indicates that the marathon has great potential for more digital exploration.

Data traffic through out Telenor's network rose just before the start of the race, at 9.30, indicating runners were uploading one last time before the race. A similar trend repeated itself between 12 – 15, when network traffic reports showed that the runners and spectators were back in the finish area, sharing their accomplishments through pictures, videos on social media.

"We can clearly confirm the trend that runners and spectators want to document their marathon experience through Facebook or Instagram posts. Usually downloads such as streaming video are much more in our network, but Sunday's marathon was a classic example of Danes diligently adding content to their digital channels, "says Peter Nødbak, Network Director at Telenor Denmark.


Statistics: Providing insight into the digital traffic on May 21st

11,500,000 requests for results

38,000 active app users who have used the Telenor CPH Marathon app for 28 minutes

95,000 online users at

71,000 online users at

60,000 live images, which are shown 2,000,000 times

170,000 activations of live streaming

40,000 activations of live video from the four live zones


Watch a video of the digital marathon here.


Partners and Sponsors at Telenor Copenhagen Marathon

Main sponsor: Telenor

Sponsors: BMW, Nike, Erdinger Alkoholfrei, Gardena, High5 and Marathon Sport

Partners: Wonderful Copenhagen, Frederiksberg Municipality and Copenhagen Municipality

Media partner: Politiken


Martin van Dijk

+45 26 29 26 91


Martin van Dijk

Guner Nu Hansens Plads 11
2100 Copenhagen Ø

+45 35 26 69 00