NEW COURSE INITIATES STRATEGY TO TAKE THE TELENOR COPENHAGEN MARATHON TO A TOP-LEVEL

21. marts 2017   |   Sparta Athletics and Running  |  Flere pressemeddelelser

The announcement of a new and improved course for the Telenor Copenhagen Marathon represents the starting point of a new ambitious strategy aiming to elevate Denmark’s largest marathon race to an international top-level.

Since the first Copenhagen Marathon race edition 37 years ago, the Copenhagen Marathon course has run within the municipality borders of the city of Copenhagen. Remaining fundamentally a genuine city marathon, this year for the first time, the course will be exploring brand new parts of the capital area, making for a technically improved course and an even more intriguing experience for runners as well as spectators.

Explore the course here

The new course design is a preliminary step to initiate an ambitious 3-year strategy, that is to lift the Danish race classic to an international top-level.         

 

Race record in 2017 and IAAF Bronze Label in 2018

The first major objective is to achieve the prestigious, international quality seal, the IAAF Road Race Bronze Label, in 2018. But already this year, course improvements should attract a strong and competitive international field of elite runners providing a new race record.

From 2018, the Telenor Copenhagen Marathon will be undergoing a large-scale transformation towards 2020, says director of race organiser Sparta, Dorte Vibjerg:

”The Telenor Copenhagen Marathon has a massive unfulfilled potential. Building on the strong partnerships that we’ve created during the establishment of the Copenhagen Half Marathon, it is now time to take the Telenor Copenhagen Marathon to a new level in order to become an important catalyst of international sport tourism,” says Dorte Vibjerg, underlining the importance of involving the city’s major partners and authorities.

 

Best digital marathon experience

Further, the race organisers have a vision of becoming the best digital marathon experience in the world and will be investing heavily in upgrading the live broadcasting and online coverage as well as the digital platforms.

Vital players in Denmark applaud the international ambitions:

“The Copenhagen Marathon is indeed a very interesting event, and with this new strategy it could have a great impact on Denmark’s position as an international running destination,” says Lars Lundov, director of Sport Event Denmark, an organisation that works to attract, organise and develop major international sporting events. 

“We are very excited about Sparta’s ambitious goals. Copenhagen Marathon already has more than 30% international runners and therefore has great potential in shaping Copenhagen’s brand among international running tourists,” says Lars Vallentin, Head of Events at Copenhagen’s official tourism organisation, Wonderful Copenhagen.

 

Facts about the Telenor Copenhagen Marathon

  • Copenhagen Marathon is organised by the running and athletics club Sparta, who is also Denmarks largest non-profit race organiser hosting 18 race events during the year.
  • First race edition was held in 1980. The race is held every year in May.   
  • Main sponsor since 2016 is the mobile company Telenor.
  • The Telenor Copenhagen Marathon is known to be a genuine city marathon with a course through central parts of Copenhagen and Frederiksberg.
  • The event has about 12,000 marathon participants.
  • Men's race record is 2:14,16 set by Svend Erik Kristensen (DEN) in 1987. Women's race record is 2:30,51 by Colleen de Reuck (USA) in 2010.
  • International runners make up 32 % of the participants, which is a doubling since 2010.
  • The event draws participants from more than 90 different countries.
  • 27% of the participants are women.
  • Organisers donate surplus food supplies to fødevareBanken, a national food distribution organisation, and collect clothes donations to the Danish Red Cross.

 

Attached
Press photo The start Telenor CPH Marathon 2016.jpeg
Press photo Frederiksberg Alle CPH Half 2016.jpg
Press photo Langebro Telenor Copenhagen Marathon 2016.jpg
Copenhagen Marathon 2017 course map.pdf

 

For further information, contact

Dorte Vibjerg, Sparta Athletics and Running
Phone: +45 20 62 20 26
Email: http://cphmarathon.com